One More

What is One More?

The One More marketing campaign is a 45-day campaign for Médecins Sans Frontières, created by professionals at Connect Consultants. The campaign contains 4 primary campaign activities that remain at the pillar of the program. The One More campaign looks to support MSF’s lifesaving work by generating even ONE MORE dollar and inspiring ONE MORE future physician, because at the end of the day, even ONE MORE life saved is a goal worth fighting for.

Campaign Goals

I.

II.

III.

Generate $1,000,000 in donations

Inspire 20,000 students

Reach 50,000,000 people

Campaign Activities

New Balance Mile 1s

One Future Initiative

INSP1RE Program

#OneMore

Partnership with New Balance™ to create the Mile 1s, a running shoe supporting MSF aid operations

Incentivized with a gamified charity running challenge hosted on Strava™.

Fostering personal and cultural connections by collecting patient stories which are shared through sermon kits to spread MSF's message and values

Targeting middle and high school students via VR experiences, international internships, and virtual shadowing to inspire medical career interest and engagement.

SEO-driven ads to promote MSF on social media alongside a staged medical emergency and demonstration booth in NYC